Entrepreneurship: Creating Your Own Value Proposition Canvas (Google 1:1)

Entrepreneurship packet on the Value Proposition Canvas: students chart customer jobs, pains and gains for their own product idea, then match them with gain creators and pain relievers.
Year levels
Years 7–12
Pages
7
File type
Google Docs
Use
Digital activity

Updated Feb 21, 2024

Subject
Life Studies
Topic
Value Proposition, Entrepreneurship
Resource types
Worksheets
Use
Digital activity

From the author

About this resource

Introducing an interactive entrepreneurship packet that guides students to create their own value proposition canvas. Students will learn the key components of a value proposition and apply their knowledge by developing a value proposition for a product or service idea. The packet includes an introduction to value propositions, a video to reinforce learning, and scaffolded activities for brainstorming customer jobs, pains, and gains. Students will synthesise their ideas into a value proposition canvas model. This creativity-sparking packet works well for individual assignments in Google Classroom or as printed sheets. The engaging activities encourage critical thinking as students map how their product or service delivers value to customers. In just 7 pages, this packet leads students step-by-step through the value proposition design process.

In the classroom

Teaching tips & learning objectives

Learning objectives

  • Identify a customer's jobs, pains and gains for a product or service idea

  • Explain how a product relieves pains and creates gains for that customer

Skills covered

  • Customer analysis — completing the jobs, pains and gains chart for their own idea

  • Visual communication — turning both charts into a labelled pitch graphic

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Resource details

Concepts & topics

Core concepts

  • Value proposition

  • Customer profile

  • Value map

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