Engaging Business Case Study: Entrepreneur Start-Up

Countless students feel eager to start a business of their own but don't know where to start. This case study is made to walk students through the entrepreneurship process and all the hurdles that come along with it. A food truck is the perfect context for students to learn basics such as inventory, business operations, and even conducting a break-even analysis.

Students follow Adrian's dream of launching a gourmet food truck, "The Flying Gyro," offering unique and mouth-watering gyro wraps. They are ultimately tasked with understanding the business and making some key decisions surrounding it.

This product includes a full case study packet, with a completely original narrative that won't be found anywhere else! It also comes with an instructor implementation guide, class slides, and some basic financial information.

Students are tasked with:

• Market Analysis

• Location Selection

• Menu Curation and Ingredient Costs

• Brand Building and Marketing Strategies

• Financial Planning and Break-even Analysis

• Seasonal Demand and Adaptability

If you are looking to get students out of their textbooks and into real business scenarios, case studies like these are perfect! Your students will appreciate the opportunity to get real life scenarios and "on the ground" experience that can translate to their future experiences.