Engaging Business Case Study: Responding to Scandals and Crisis

This case study, based on an environmentally-friendly car company, is a gripping case that explores the harm a company can do to their reputation and the path back to trust with customers.

Eco Motor, known for environmental commitment, faces a revelation. Intriguing insights await into the discrepancy in CO2 emission standards. After a tip from someone on the inside, it has come to the government’s attention that Eco Motor lied, and bribed, about meeting emission standards when they hadn’t.

Students have two primary tasks:

• Crafting a public statement acknowledging wrongdoing.

• Deciding consequences and next steps for Jonathan Steele, Emily Lawson, David Turner, and Nina Rodriguez-- the four personalities at the center of the case narrative with varying levels of culpability in the emissions cover up. Who will need to face the music?

Included in this product:

• An original case narrative

• A thorough explanation of the case

• A corresponding slideshow to follow along as a class

• Summative tasks for group work

• Reflection questions to highlight main ideas from the narrative

If you are looking to get students out of their textbooks and into real business scenarios, case studies like these are perfect! Enjoy, and don't hesitate to reach out with any questions you might have!