Entrepreneurship: Creating Your Own Value Proposition Canvas (Google 1:1)

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Introducing an interactive entrepreneurship packet that guides students to create their own value proposition canvas. Students will learn the key components of a value proposition and apply their knowledge by developing a value proposition for a product or service idea. The packet includes an introduction to value propositions, a video to reinforce learning, and scaffolded activities for brainstorming customer jobs, pains, and gains. Students will synthesize their ideas into a value proposition canvas model. This creativity-sparking packet works well for individual assignments in Google Classroom or as printed sheets. The engaging activities encourage critical thinking as students map how their product or service delivers value to customers. In just 7 pages, this packet leads students step-by-step through the value proposition design process.

Resource Tags

value proposition entrepreneurship business creativity critical thinking

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