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Market Research Lesson Plan for Business English

Market Research Lesson Plan for Business English preview
Market Research Lesson Plan for Business English preview
Market Research Lesson Plan for Business English preview 2
Market Research Lesson Plan for Business English preview 3
Market Research Lesson Plan for Business English preview 4
Market Research Lesson Plan for Business English preview 5
Market Research Lesson Plan for Business English preview 6

Look Inside · 10 pages

Business English Market Research infographic: six steps from investment and set targets to competition, analyze, use data
Overview handout to introduce the market research topic
Ice-cream market research warmer: pairs interview each other with five survey questions on flavors, brands and prices
Pair-work warmer to start the lesson with a mini survey
Sample ice-cream pie chart and lesson objectives; Exercise 1 matches trend, segment, indicator and more to synonyms
Model chart for the warmer, then vocabulary matching
Exercise 2 gap-fill dialogue: students complete a market research meeting about a men's perfume using five words from a box
Individual practice using the new market research vocabulary
Gap-fill dialogue continued: the manager explains three pie charts on customer location, online buying and shopping days
Continuation of Exercise 2; check blanks together afterward
Exercise 3 role-play: pairs act as market researcher and target customer surveying needs for a dating agency website
Speaking practice; pairs swap roles for a second round
Exercise 4: teams plan market research for an online graduate job agency and a dog-walking service for seniors
Team task: build a research plan and survey questions
Scenario 3 on a child-minding website for young parents, plus a blank Market Research space for teams to draft their plan
Final scenario card and space for recording team plans
Exercise 5 multiple choice: pairs read about defining a target market and pick the right word, such as research or reach
Reading review of the steps in conducting research
Steps on putting together and presenting research: students choose words like illustrate and demographic to fill the blanks
Closing reading on charting and presenting findings
Attributes
Grades

Grade 10, 11, 12

File

PDF

Editable
No
Author
TEAM TEFL
Rating
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About This Product

Business English ESL EFL ELL TEFL lesson plan about Market Research. It is ideal for older students and adult education.

Students will learn how to define a target market and create a market research campaign. They will learn vital vocabulary and gain confidence on their English speaking journey.

This business English lesson plan includes:

  • A warmer

  • Closed exercises

  • Open exercise

  • Group activity

  • Revision

  • Role-play

  • Conversation topics

This lesson can also be accessed through Google Apps. There are exercises for students to complete in this lesson. Answer key included.

This resource is a part of our level 2 series for intermediate and advanced ESL students. All of the TEAM TEFL Business English lessons are available on Teach Simple. You can see the table of contents for all three levels below:

Business English Level 1 contents

TELEPHONE SKILLS

LETTERS & EMAILS

CUSTOMER SERVICE

SOCIAL MEDIA

BRANDING

SETTING TARGETS

WORK ENVIRONMENT

SALES

PRESENTATIONS

MEETINGS

Business English Level 2 contents

LETTERS & EMAILS

CUSTOMER SERVICE

ADVERTISING

NEGOTIATIONS

SOCIAL MEDIA

SETTING TARGETS

MARKETING

LEADERSHIP

MARKET RESEARCH

WORK ENVIRONMENT

HOW TO WRITE A C.V

ENVIRONMENTAL ISSUES

BUSINESS IDIOMS

Business English Level 3 contents

ADVERTISING

SALES

MEETINGS

COMPUTERS & TECHNOLOGY

CULTURAL DIFFERENCES

INTERVIEWS

MONEY & FINANCE

PRESENTATIONS

MEDIA IMPACT

BUSINESS IDIOMS

NEGOTIATIONS

LEADERSHIP

INVESTMENTS

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