Market Research Lesson Plan for Business English
- Grades
- Grades 10–12, Adult Education, High School
- Pages
- 13
- File type
- Answer key
- Included
- Subject
- ELA, Language Development, ESL
- Topic
- business, English
- Resource types
- Teacher Tools, Lesson Plans
- Answer key
- Included
About this resource
What's inside this resource
Business English ESL EFL ELL TEFL lesson plan about Market Research. It is ideal for older students and adult education.
Students will learn how to define a target market and create a market research campaign. They will learn vital vocabulary and gain confidence on their English speaking journey.
This business English lesson plan includes:
A warmer
Closed exercises
Open exercise
Group activity
Revision
Role-play
Conversation topics
This lesson can also be accessed through Google Apps. There are exercises for students to complete in this lesson. Answer key included.
This resource is a part of our level 2 series for intermediate and advanced ESL students. All of the TEAM TEFL Business English lessons are available on Teach Simple. You can see the table of contents for all three levels below:
Business English Level 1 contents
Meetings
Business English Level 2 contents
Letters & emails
Customer service
Advertising
Negotiations
Social media
Setting targets
Marketing
Leadership
Market research
Work environment
How to write a c.v
Environmental issues
Business idioms
Business English Level 3 contents
Advertising
SALES
Meetings
Computers & technology
Cultural differences
Interviews
Money & finance
Presentations
Media impact
Business idioms
Negotiations
Leadership
Investments
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In the classroom
Teaching tips & learning objectives
Learning objectives
- Define a target market and describe the steps of a market research process
- Interpret pie-chart survey data in English
- Use market research vocabulary such as trend, segment and indicator
Skills covered
- Survey language — interviewing classmates for an ice-cream survey and charting the results
- Role-play — reading a market research team dialogue about survey findings
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Resource details
Concepts & topics
Core concepts
Core concepts
- Market research
- Target market
- Survey data
- Pie charts
- Business vocabulary
Topics
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