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ESL Marketing Lesson Plan: Business English

ESL Marketing Lesson Plan: Business English preview
ESL Marketing Lesson Plan: Business English preview
ESL Marketing Lesson Plan: Business English preview 2
ESL Marketing Lesson Plan: Business English preview 3
ESL Marketing Lesson Plan: Business English preview 4
ESL Marketing Lesson Plan: Business English preview 5
ESL Marketing Lesson Plan: Business English preview 6

Look Inside · 10 pages

Marketing reference infographic explains teamwork, market research, product, place, price, and promotion.
Opening reference for the marketing lesson
Lesson warmer asks two teams to plan marketing for an English school using a marketing solutions chart.
Team planning warmer for an English school
Lesson objectives and Exercise 1 match launch, strategy, competitor, differentiation, and gain advantage.
Objectives and first vocabulary exercise
Exercise 2 begins a marketing meeting dialogue about a smartphone, with five words for filling blanks.
First part of the meeting dialogue exercise
Exercise 2 continues the smartphone marketing dialogue with blanks for price and a promotional campaign.
Conclusion of the meeting dialogue exercise
Exercise 3 pairs a marketing manager and team member to plan promotion for the Developing Teams program.
Paired marketing role-play with two role cards
Exercise 4 introduces group strategy planning with coffee shop sandwich and independent band scenarios.
Group planning instructions and two profile cards
Exercise 4 adds a Spy Hunt film promotion scenario and planning prompts for USP, competition, and pricing.
Third profile card and strategy planning prompts
Exercise 5 begins a multiple-choice marketing strategy reading on research, competition, and uniqueness.
First part of the strategy review reading
Exercise 5 continues the strategy reading on pricing and delivery, with choices for accessible and promote.
Final part of the strategy review reading
Attributes
Grades

Grade 10, 11, 12

File

PDF

Editable
No
Author
TEAM TEFL
Rating
Add To Collection
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About This Product

Business English ESL EFL ELL TEFL lesson plan about Marketing. It is ideal for older students and adult education.

Students will learn how to prepare and launch a marketing campaign. They will learn vital vocabulary and gain confidence on their English speaking journey.

This business English lesson plan includes:

  • A warmer

  • Closed exercises

  • Open exercise

  • Group activity

  • Revision

  • Role-play

  • Marketing campaign

This lesson can also be accessed through Google Apps. There are exercises for students to complete in this lesson. Answer key included.

This resource is a part of our level 2 series for intermediate and advanced ESL students. All of the TEAM TEFL Business English lessons are available on Teach Simple. You can see the table of contents for all three levels below:

Business English Level 1 contents

TELEPHONE SKILLS

LETTERS & EMAILS

CUSTOMER SERVICE

SOCIAL MEDIA

BRANDING

SETTING TARGETS

WORK ENVIRONMENT

SALES

PRESENTATIONS

MEETINGS

Business English Level 2 contents

LETTERS & EMAILS

CUSTOMER SERVICE

ADVERTISING

NEGOTIATIONS

SOCIAL MEDIA

SETTING TARGETS

MARKETING

LEADERSHIP

MARKET RESEARCH

WORK ENVIRONMENT

HOW TO WRITE A C.V

ENVIRONMENTAL ISSUES

BUSINESS IDIOMS

Business English Level 3 contents

ADVERTISING

SALES

MEETINGS

COMPUTERS & TECHNOLOGY

CULTURAL DIFFERENCES

INTERVIEWS

MONEY & FINANCE

PRESENTATIONS

MEDIA IMPACT

BUSINESS IDIOMS

NEGOTIATIONS

LEADERSHIP

INVESTMENTS

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