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ESL Marketing Lesson Plan: Business English

ESL Marketing Lesson Plan: Business English preview
ESL Marketing Lesson Plan: Business English preview
ESL Marketing Lesson Plan: Business English preview 2
ESL Marketing Lesson Plan: Business English preview 3
ESL Marketing Lesson Plan: Business English preview 4
ESL Marketing Lesson Plan: Business English preview 5
ESL Marketing Lesson Plan: Business English preview 6

Look Inside · 10 pages

Marketing infographic on the 4 P's and extras: teamwork, market research, product USP, place, price and promotion tips
Pre-reading reference on core marketing concepts
Warmer: Teams A and B plan how to market an English school from a mind map of options like social media and events
Team warm-up to activate marketing vocabulary
Lesson objectives and Exercise 1: students match marketing terms such as launch, strategy and competitor to definitions
Vocabulary introduction before the dialogue work
Exercise 2 gap-fill: students complete a product-launch meeting dialogue using price, unique, launch, strategy and campaign
Individual practice applying the new vocabulary in context
Exercise 2 continued: students fill blanks in a dialogue on competition, a younger target market and promotions
Finish the gap-fill, then check answers as a class
Exercise 3 marketing role-play: pairs act as manager and team member planning a strategy for a 'Developing Teams' program
Pair speaking practice; have partners swap roles
Exercise 4 profile cards: groups of three build a marketing strategy as a coffee shop owner or a music promoter
Small-group project with director presentations
Spy Hunt thriller marketing card and a strategy chart students fill in: product, USP, competition, pricing, promotion
Extra scenario card plus a planning sheet for each group
Exercise 5 market strategy reading: pairs pick the right word, e.g. analytics/analyse/analysis, to fill each blank
Pair reading task on word choice and word forms
Pricing and promotion text, Exercise 5 continued: students pick from options like accessed/accessible/excessive
Wrap-up of the reading; review choices together
Attributes
Grades

Grade 10, 11, 12

File

PDF

Editable
No
Author
TEAM TEFL
Rating
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About This Product

Business English ESL EFL ELL TEFL lesson plan about Marketing. It is ideal for older students and adult education.

Students will learn how to prepare and launch a marketing campaign. They will learn vital vocabulary and gain confidence on their English speaking journey.

This business English lesson plan includes:

  • A warmer

  • Closed exercises

  • Open exercise

  • Group activity

  • Revision

  • Role-play

  • Marketing campaign

This lesson can also be accessed through Google Apps. There are exercises for students to complete in this lesson. Answer key included.

This resource is a part of our level 2 series for intermediate and advanced ESL students. All of the TEAM TEFL Business English lessons are available on Teach Simple. You can see the table of contents for all three levels below:

Business English Level 1 contents

TELEPHONE SKILLS

LETTERS & EMAILS

CUSTOMER SERVICE

SOCIAL MEDIA

BRANDING

SETTING TARGETS

WORK ENVIRONMENT

SALES

PRESENTATIONS

MEETINGS

Business English Level 2 contents

LETTERS & EMAILS

CUSTOMER SERVICE

ADVERTISING

NEGOTIATIONS

SOCIAL MEDIA

SETTING TARGETS

MARKETING

LEADERSHIP

MARKET RESEARCH

WORK ENVIRONMENT

HOW TO WRITE A C.V

ENVIRONMENTAL ISSUES

BUSINESS IDIOMS

Business English Level 3 contents

ADVERTISING

SALES

MEETINGS

COMPUTERS & TECHNOLOGY

CULTURAL DIFFERENCES

INTERVIEWS

MONEY & FINANCE

PRESENTATIONS

MEDIA IMPACT

BUSINESS IDIOMS

NEGOTIATIONS

LEADERSHIP

INVESTMENTS

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