Business Marketing Unit (Full Intro to Business Unit)

Attention, business educators!

Prepare to dive into the exciting world of business marketing with this straightforward, introductory unit. Business marketing continues to be one of the fastest growing college majors, and this unit serves as a great introduction to how products gain traction in a competitive business world. Students learn common terminology, ways of measuring, and strategies employed in this sub-field of business. There's no telling which of your students this could inspire. It's a great addition to your business curriculum, and the 7th entry into the Business Series!

This unit includes 4 main topics:

The Marketing Mix (Product, Price, Place, Promotion): Explore the foundational elements of successful marketing campaigns. Product, Price, Place, and Promotion run the marketing world, and your students will be familiar with each.

Branding and Positioning: Branding and positioning begin to open up the world of business psychology to your marketing students. Something as simple as where a product is placed can make all the difference. Students will learn the basics in this portion of the unit.

Digital Marketing Strategies: Navigate the digital landscape with a thorough exploration of digital marketing strategies. From social media campaigns to SEO tactics, this topic introduces the ever-evolving world of online marketing.

Marketing Analytics and Metrics: "How do we know its working?" This unit explores how marketing efforts can be measured and assessed. Simple metrics like views, target demographics, and more are discussed as an introduction to analytics and marketing metrics.

This unit includes a video, a unit slideshow to cover key ideas and to provide visual aids, and an additional unit notes (graphic organizer) worksheet for students to follow along in their learning and to return to at a later time.